SFS is the regional leader in the SEA region for its robust and effective Integrated Aviation Quality & Safety Management System (‘QSMS’) which work as a self-risk-diagnostic system and safety improvement drivers of all operation and maintenance activities..
During the founding years of SFS, we acquired technical support from NORSK Helikopter (now Bristow Norway), one of the best helicopter operators in the North Sea. We have since been independent from NORSK Helikopter in the year 2007 and employed Cliff Edwards from Aviation Hazard Management Limited, U.K., as our consultant to implement the best Quality and Safety Management System available.
Cliff Edwards, Is an ex-Shell Aviation Safety Management System expert and has over 50 years of aviation experience in various aviation management, and consultative positions including as an Aviation Safety Adviser to an international oil company, and subsequently since mid-2005 as an Independent Aviation Safety Consultant.
Coupled with strong leadership and modern safety-enhancing technologies, the QSMS is the key process that drives the evolution of process designs towards becoming safer and more reliable processes for implementation.
Safety, service reliability, and customer-responsiveness are the most important qualities that attract customers and support the business growth. SFS strives to assure these qualities through compliance to high standards, promotion of strong and culturally-adaptable leadership to drive the company under its primary philosophy.
“Preservation of life by creation of Safety Culture, lifting human spirit, utilizing safety technologies, and systematically manage safety with process-design-creativity.”
- Be an independent offshore helicopter services that is equally recognized for Quality and Safety at the same level as those companies established in the North Sea
- Develop and promote more aviation human resources for Thailand
- Help international alliances to build high standard operation with maximum local staff at all organizational-levels
- Maintain ZERO accident record.
- Wherever we go, identify and respect local leadership-style to ensure stable organization leading to stable platform for implementation of safety systems and safety culture.
- Actively and systematically drive safety improvements that are traceable by records
- Continuous process-design-evolution beyond local regulatory requirements.
- Development of local content at high safety standard through through respect of culture and systematic Competency Management System.
- Be honest to our Safety Culture.
His career as a creative research and development engineer was on the rise. Like his father, he was also offered German citizenship but instead, he decided to return to Thailand to contribute to his motherland and to support his father’s new business venture, The Siam Chemicals Co., Ltd Under Dr.Chira’s control, the group’s business diverse portfolio demonstrate unique focused on energy and motorized propulsion technologies. Such trend is the direct result of Mr. Chira’s passion for automobile and aerospace that was hardwired during his time spent in the famous engineering university in Germany, University of Stuttgart.
Entrepreneurial innovation through R&D is ingrained deeply within our group. Dr.Chira propelled the group into a major player in Thailand’s chemicals and energy business scene. His entrepreneurship and pioneering spirit propelled the group into many areas no other Thais had gone before. Notable ventures which Dr.Chira pioneered are:
- First ‘bulk blend’ (tailor-made) fertilizer production in Thailand
- First Thai lubricant manufacturing supplying to PTT during initial years of PTT lubricant
- Founded deep sea oil terminal on Si-Chang Island, Chonburi, Thailand
- First Thai production of aluminum sulphate for waste water treatment
- Founded Thai Association for radio controlled airplane and cars and supported Thai team’s first entry into world championship races
- Founded First Thai civilian helicopter service company
- Founded first condensate splitter (refinery) in Thailand
- Manufactured the first natural gas vehicle in Thailand as a research project for PTT
Dr. Chira’s latest invention are
- special E85 ethanol fuel formula that resist the natural tendency of ethanol to attract water which leads to engine corrosion and generates above market-average horsepower
- Ethanol-compatible engine lubricant made specifically for running high ethanol content fuel to resist breaking down of the lubrication oil film that occurs when conventional engine lubricants are used.
Dr. Chira was recognizedby the German government in the form of Das Bundesverdienstkreuz (Federal Cross of Merit) by German Government for provision of local support.
In continuation with the German values of trustworthiness and integrity, he was appointed Honorary Consule of Morocco and was also awarded 1st Class Honors by the King Hassan of Morocco for local support of the Moroccan Embassy.
SFS believes in the German culture of Innovation, Perseverance and Integrity. We emulate this same belief system into our entire group and pay homage to Germany through our corporate color of Black-Gold-Red. In our group, and at SFS, we believe in creating a long-term sustainable business by taking good care of our people, like family members. In turn, they will be motivated to want to perform for the owner.
This has worked very well for SFS where challenges lies in achieving high degree of ‘self-motivated-compliance’ with aviation standards within a high majority. Our track record shows that our shareholders, the family, had always valued customers and employee first before putting money in shareholder’s pocket. Because we know that if take good care of our customers and employees, on the long-run, the shareholders will always be rewarded.
Dr. Chira Ratanarat, is the Chairman of The Siam Chemicals Public Company and the affiliates, SFC Excellence Co., Ltd. which is one of the major importers of base oil and lube oil blenders in Thailand, and SFS Aviation Co., Ltd., the only 100% Thai-own company providing offshore helicopter services in the Gulf of Thailand. Dr. Chira Ratanarat sits in the Board of Directors and ensures that the members of the board committees fulfill the governance responsibilities and conduct board businesses effectively and efficiently.
While many companies were forced to be shut down during the recession and financial crisis, Dr. Chira Ratanarat, in these tough times, has kept his companies safe and strong. His unique leadership style and easy-going personality have played the important role and very much influenced the staff motivation and loyalty at every level, from the management to those working in the production lines. Today his business empire ranges from oil and chemicals trading, E85 biofuel, gas station, lubricant manufacturing to helicopter services.
Dr. Chira Ratanarat is German-educated. He received Master Degree in Automotive Engineering from University of Stuttgart and returned to Thailand in 1968 to help his father’s small chemical business. Dr. Chira was recognized by the German government in the form of Das Bundesverdienstkreuz (Federal Cross of Merit) by German Government for provision of local support. In year 2013, Dr. Ratanarat received an Honorary Doctorate Degree in Chemical from Rajamangala University of Technology Thanyaburi.
Dr. Chira Ratanarat lives in Bangkok with his wife, Khunying Thongtip Ratanarat, and they have three sons who are working in the Siam Chemicals group and affiliates and following their father’s footsteps.
Dr. Chira is an aviator in his own right. The passion for aviation is in his blood. From the age of 6, he began building his own miniturized piston engine aeroplanes controlled by wire, (“Control-Line”). From Control-Line type, he graduated to piston-engined radio control planes and continued to until this day.
Dr. Chira was determined to put Thailand on the map in the radio controlled plane arena and together with the Royal Thai Airforce they founded the first radio controlled plane flying club in Thailand in 1970 where Dr. Chira acted as the Secretay of the flying club. Dr.Chira also founded the Thailand National Radio Controlled Airplane competition team and made history in taking the Thai team to compete in China in the same year President Nixon sends the U.S. Ping Pong Team to China.
Dr. Chira is determined to ensure that his hardwork and effort to promote the love for aviation in Thailand continues. This is evidenced by his aviation museum where he collects in chronological orders, the plances, engine, and radiofor the new generation to see. The museum also includes the Airbus-Kawasaki BK117 Helicopter, his first, and Thailand’s first civilian owned helicopter.
While studying and working in Germany, he realize that joining a flying club was relatively accessible even for student, but he made a promised to his mother that he will never become a pilot while she is still alive. Such is his German integrity. Dr.Chira waited until his mother passed away and started Si-Chang Flying Service Co., Ltd., and bought the Airbus-Kawasaki BK117 Registration HS-SFA in 1990. Dr.Chira then flew with instructor pilot and racked up more than 1000 hours in his life time.
Mr. Tisanu Ratanarat has been appointed CEO of SFS Aviation Co., Ltd (formerly known as “Si-Chang Flying Services Co., Ltd.”) since 2011. SFS Aviation is 100% Thai-owned and is part of a group of companies owned by the Ratanarat family. Mr. Tisanu plays a major role in pioneering SFS to become the first and only Thai helicopter operator to venture into Offshore Oil and Gas Helicopter Service business. And in the process, broke into the foreign monopoly that had this business in the Gulf of Thailand for 20 years. Today SFS remains the only Thai Offshore Helicopter Service provider that is approved by multi-national major oil company without any need for foreign technical partner. SFS operates a helicopter fleet of 6 medium helicopters and is an Authorized Service Center for AgustaWestland Helicopter covering Thailand and Myanmar.Mr. Tisanu’s previous positions in SFS include Deputy CEO, and Director of Business Development.
Mr. Tisanu is accountable for ensuring that the Quality and Safety Management System is implemented and maintained, all operations and maintenance activities are sufficiently financed and carried out to the standards required by the authorities and customers. In addition, he oversees the development of high level strategy, and enhances company’s competitive advantages through new related aviation business development and relationship management.
From 2003 to 2012, Mr. Tisanu was the Managing Director of SFC Excellence Co., Ltd. (formerly known as “The Siam Fine Chemicals Co., Ltd.”), one of the largest lubricant manufacturer and trader in Thailand, and is also owned by the Ratanarat family. Today, he remains active in SFC as Vice Chairman and Chairman of the Executive Board.
Mr. Tisanu joined his family group of business in year 2003 after a successful career at Trafigura, one of the world’s largest oil and metal commodity trading firms in London and Singapore from 1998 to 2002. Prior to that, he worked in the Oil Price Risk Management department of the Thai national oil company, PTT.
Mr. Tisanu graduated in 1996 with Bachelor Degree in Mechanical Engineering from Rensselaer Polytechnic Institute (R.P.I), Troy, New York, U.S.A.
Mr. Tisanu lives in Bangkok with his wife, and two sons.
“SFS’s SMS is considered “best-in-class”, Overall the standard of observed systems, controls and operational capability was high”.
“SFS has gone beyond the basic requirement of the offshore standard.”
TOTAL Myanmar/TOTAL Aviation Adviser
“The organization is a world leader in the pro-active management of aviation risk in the offshore helicopter market. There are few operations globally that have the drive, motivation and resolution to manage aviation risk as well as SFS displayed during the audit.”
“Recommends the use of helicopter from SFS Aviation in supporting the MEDEVAC standby for PEX, PETRONAS Carigali offshore operation exploration.”